Brandon Regional Hospital
Creative Direction I Art Direction I Graphic Design
Logo Creation I Branding and Identity I Signage I Campaign and Print Advertising
Brandon Regional Hospital in Brandon, Florida came to me needing a full branding refresh. Their existing branding had become stale and outdated and the hospital needed branding that was reflective of the major improvements and expansions going on at the hospital.
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In creating this refresh, I needed to create branding that was not only new and fresh but also recognizable to the community with elements of the previous logo and also stay within the guidelines of the HCA West Florida Division branding (which I was also responsible for).
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In order to bring in elements of the Division branding, I brought in the light blue wave, while keeping the oval, blue, yellow and white colors of the original. The type was set up according to the standards I had established for the entire Division.
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The new branding was an immediate success and ushered in a fantastic revival for the hospital, with massive improvements in community perception.
While establishing a new logo, signage and internal branding for the hospital, the brand refresh needed to be completely integrated across all marketing – print, outdoor and online.
My main objective was to establish a defined and consistent look for all advertising that was unique to the hospital, while being instantly recognizable and memorable, boosting engagement and elevating brand presence.
Robotic Surgery Campaign
New Pediatric Emergency Center Logo and Campaign
For the Hospital's New Pediatric ER Campaign, I wanted to come up with something that was colorful and eye-catching, instantly identifiable as an expansion for children, while also representing the incredible growth of the hospital.
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The branding was colorful and fun, and the handprint was established as a symbol of health, with idea that the kids who were released from care would put their handprints on the walls of the hallway to the entrance of the ER.
Bariatrics Campaign
